A mutual interest in data-driven strategy with Scottish Friendly

“Union Data have been instrumental in helping us understand the data we have and how to use it to improve our marketing processes.”

Jill McKay, Head of Marketing, Scottish Friendly.

Scottish Friendly is one of the largest mutual life offices in the UK. It has been offering savings and life products to customers across the country for over 150 years.

In 2017, Union Data became Scottish Friendly’s strategic data analytics and data science partner, helping maximize the value out of the significant volumes of data it holds. In the run up to GDPR day in May 2018, we also provided compliance analysis services to ensure that Scottish Friendly was ready in advance of the new legislation.

“From uncovering valuable customer insights through detailed analytic projects to driving strategic projects with the potential to transform our organisation – their services have been invaluable.”

Jill McKay, Head of Marketing, Scottish Friendly.