Data sharpening since 2017

As a proud member of the Union Group, we exist to give our clients a competitive edge by unleashing the creative power of data.

It all beganwith Data Dan

Meet Daniel Batey, our MD. It’s Daniel’s extensive experience in data analytics and database marketing that made Union Data possible.

 

With a career spanning over 20 years – from crunching statistics for the UK Government to Head of Data Analytics at Paragon Customer Communications (and let’s not forget the eight years he spent at our sister agency Union Direct) – Dan has provided a vast range of data services for clients across numerous sectors, industries and brands. Data is in his DNA.

We're part of the Union

After going from strength to strength as Head of Data Planning at Union Direct, Daniel found that demand for his strategic data services just kept growing. In response, Union Data was born, becoming the newest addition to the Union Group.

 

Since then, Union Data has already helped numerous clients stay on the right side of GDPR compliance, developed a marketing database delivering regular direct marketing communications, and analysed and optimised our clients’ marketing channel strategies. Ultimately, we’re helping our clients harness the potential of data to kick their marketing up a gear – an approach we call: data sharpening.

 

We’re also honoured to be the Marketing Society Scotland’s strategic data partner.

alt-text

alt-text

alt-text

alt-text