It all beganwith Data Dan
Meet Daniel Batey, our MD. It’s Daniel’s extensive experience in data analytics and database marketing that made Union Data possible.
With a career spanning over 20 years – from crunching statistics for the UK Government to Head of Data Analytics at Paragon Customer Communications (and let’s not forget the eight years he spent at our sister agency Union Direct) – Dan has provided a vast range of data services for clients across numerous sectors, industries and brands. Data is in his DNA.
We're part of the Union
After going from strength to strength as Head of Data Planning at Union Direct, Daniel found that demand for his strategic data services just kept growing. In response, Union Data was born, becoming the newest addition to the Union Group.
Since then, Union Data has helped numerous clients improve their marketing effectiveness through the clever use of data. Always with a sharp eye on data compliance, we have delivered a marketing database underpinning regular direct marketing communications driving over £2m income p.a. , delivered insightful analytics informing strategic business decisions and analysed and optimised our clients’ marketing and channel strategies. Ultimately, we’re helping our clients harness the power of data to kick their marketing up a gear by delivering an effective data strategy.
In 2018, we were also honoured to become the Marketing Society Scotland’s strategic data partner.
