Data Analytics

Data now lies at the heart of every modern organisation, enabling decisions to be made based on fact rather than on gut feel. Indeed, the value of any data analytics exercise lies in its ability to improve decision-making.

Union Data’s analytics and data science team have many years’ experience in data sharpening, helping clients make better decisions through data.

We use many analytical techniques to help inform marketing decisions, from applying descriptive analytics to help you understand what’s happening to uncovering customer insights to help you understand why it’s happening. We may also employ even more sophisticated data science techniques, like predictive modelling and machine learning, to help inform your decisions. Our data analytics will help you uncover the golden nuggets of information you need to sharpen your marketing strategy and the wider business.