Work/
Keeping funding rolling in for Worldwide Cancer Research
By working closely with our partners, we delivered a significant increase in average donation, response rates and ultimately, ROI.
Worldwide Cancer Research funds pioneering research into any type of cancer, anywhere in the world. The charity has been directly involved in discovering, or furthering understanding of, over 100 cancer-related genes. That’s 1 in 6 of all cancer genes ever discovered. The science it is funding right now has the potential to achieve the next breakthrough.
We host and manage the supporter database that underpins the prize draw-led Worldwide Cancer Research individual giving programme. We have actively automated and streamlined data processes to significantly reduce costs whilst increasing functionality through the introduction of new online tools that help the charity’s internal teams respond appropriately to supporter queries. We provide a fully managed service for all campaigns, working closely with processing, print and fulfilment partners to achieve a significant increase in average donation, response rates and, ultimately, ROI.
We also deliver data strategy and analytics that help maximize the income streams from this valuable asset. One recent analytics project discovered that introducing a more flexible, supporter-led contact strategy could deliver a further 17% increase in ROI.