Zero Waste Scotland

We helped Zero Waste Scotland understand how the Scottish population felt about their Deposit Return Scheme for plastic, glass and metal cans and bottles. By mapping out their audiences, we transformed how they spoke to each group.

Scottish Government Smoking Cessation

Rolling all of Scotland’s tobacco retailers into one database.

Business Stream

Improving marketing ROI through segmentation.

The Scottish National Blood Transfusion Service

A segmentation model that keeps blood donations flowing in.


Boosting Scotland’s economy and driving value from visitor data.

Food Standards Scotland

Ensuring Food Standards Scotland’s segmentation models cater to all.


Opening up opportunities through data analysis.