Customer segmentation is a technique to group your customers, so you can understand their needs and communicate more efficiently. With our customer segmentation models, you’ll be able to deliver more personalised, relevant and effective marketing.

At Union Data, we have significant expertise in delivering bespoke customer segmentation solutions.

There are many different types of segmentation solutions; choosing the right approach is critical to the success of your marketing strategy. By focusing on the specific objectives and goals for the segmentation model, as well as your wider organisation’s wider goals, we ensure that our model creates real business value.

All of the segmentation models we develop meet two key criteria: that the differentiation between segments can be exploited by adapting the marketing approach/proposition, and that the model will deliver a positive uplift in outcomes compared with alternative approaches.